[Bangkok – March 9, 2026] – Ingram Micro Thailand, a business-to-business (B2B) platform company for the global technology ecosystem, is strengthening its role as a trusted global provider of comprehensive IT solutions and AI Stack innovations—ranging from infrastructure to cloud. Under the leadership of Managing Director Suphakit Tiyawatchalapong, the company is focusing on strategies that enhance partner capabilities and elevate standards across the B2B ecosystem. Guided by the concept “Future Forward — The Business Behind the World’s Brands,” the company serves as a vital engine supporting the success of the world’s leading brands.
Mr. Suphakit Tiyawatchalapong, Managing Director of Ingram Micro (Thailand) Ltd., stated: “Ingram Micro plays a vital role in the global information ecosystem. With the ability to reach nearly 90% of the world's population, we play a pivotal role as a primary channel connecting innovations and services from leading technology manufacturers to a highly diverse network of B2B business experts. This global scale and capability underscore the readiness of Ingram Micro Thailand to deliver advanced solutions designed to meet the evolving needs of both organizations and users nationwide."
“Under the concept ‘Future Forward — The Business Behind the World’s Brands,’ we aim to continually raise the standard of the business ecosystem. Our strength comes from partnerships with over 80 global technology manufacturers, which serve as a key driver in generating growth and empowering close to 2,000 partners across Thailand to deliver technologies that respond seamlessly to both business and personal use. At the same time, we are committed to operating responsibly and sustainably, with a focus on creating long-term value for society and the environment.”
Deep Dive: IT Market Outlook 2026
Based on in-depth analysis by global research firms such as Gartner, IDC, Forrester, and WSTS, Ingram Micro has summarized key trends marking industry turning points as follows:
- The Power of IT & AI Spending:
- Global & APAC: Global IT spending is projected to reach $6.15 trillion (up 10.8% YoY), with the APAC region as a major spearhead valued at over $1.1 trillion.1
- Thailand: Spending in Thailand is trended to reach 1.1 trillion Baht. The Data Center segment for AI support is expected to grow by 27.9%, while investment in AI-Optimized Servers in Thailand is projected to rise significantly by 38%, reflecting Thailand's emergence as a regional AI processing hub.1
- Key Growth Sectors:
- Cloud & AI Infrastructure Mastery: Workload migration to Sovereign Cloud and AI-Ready Cloud is rising to support GenAI processing, with global spending reaching $80 billion.2
- AI-Enabled Devices (The Great Refresh): 2026 marks a major global hardware upgrade cycle. AI PCs, Workstations, and AI-supported Tablets are expected to account for 40% of all new sales, aligning with 18.2% growth in the semiconductor market.3
- Networking & AIDC: Thailand’s network infrastructure and automatic Identification and Data Capture or AIDC market show prominent growth at 15.5%, driven by Digital Transformation demands in logistics and smart warehousing.4
- “Digital-First & AI-Assisted” Buyer Behavior: The B2B trade world is extensively transitioning to intelligent Self-Service systems. 75% of enterprise buyers prefer a sales-rep-free purchasing experience, and 80% of sales interactions will occur via digital channels, influenced by Millennials and Gen Z who utilize Generative AI as a primary assistant in solution decision-making.5
Ingram Micro Core Strategy: Integrating Technology and Human Creativity for Smart Supply Chains
Ingram Micro global’s strategy focuses on merging "World-Changing Technology" with "Human Creativity" to break boundaries and help partners achieve their most challenging business goals. The focus is on creating a high-efficiency Digital Supply Chain through Responsible Innovation and redefining the B2B Ecosystem for future demands.
These strategies serve as the unified operating standard for Ingram Micro across 57 countries and provides sales coverage in close to 200 countries worldwide, including Thailand. They are anchored by international service standards driven by the intelligent platform Ingram Micro Xvantage™, a successful blueprint for creating a seamless global digital experience (currently being rolled out across regions) to deliver fast, accurate, and sustainable services for modern business.
“From these IT and AI trends, along with our strategy focused on global business standards, this reinforces Ingram Micro Thailand’s role as a 'Solution Aggregator' that integrates the AI Stack from data center infrastructure to application software and intelligent edge devices. Our goal is to help Thai organizations translate global technology trends into tangible business opportunities, supported by international expertise and a deep understanding of the local ecosystem, to deliver sustainable value to our partners and Thai society under the same standards as our other 57 locations worldwide,” Mr. Suphakit concluded.
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About Ingram Micro:
Ingram Micro is a leading technology company for the global information technology ecosystem. With the ability to reach nearly 90% of the global population, we play a vital role in the worldwide IT sales channel, bringing products and services from technology manufacturers and cloud providers to a highly diversified base of business-to-business technology experts. Through Ingram Micro Xvantage™, our AI-powered digital platform, we offer what we believe to be the industry’s first comprehensive business-to-consumer-like experience, integrating hardware and cloud subscriptions, personalized recommendations, instant pricing, order tracking, and billing automation. We also provide a broad range of technology services, including financing, specialized marketing, and lifecycle management, as well as technical pre- and post-sales professional support. For more information about Ingram Micro, please visit www.ingrammicro.com, www.facebook.com/ingrammicrothailand or call 02-012-2222.
Media Contact:
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Notes to Editors:
All market data and forecasts contained in this document are based on official reports from Gartner, Inc., Forrester Research, IDC (International Data Corporation), and statistics from the World Semiconductor Trade Statistics (WSTS), published between January and February 2026. For further information, please visit gartner.com, forrester.com, idc.com, or wsts.org.
Additionally, certain industry statistics are derived from the aforementioned public sources and CNBC/Acumen strategic analyses. These figures represent macro-level technology industry trends for illustrative purposes only and do not constitute official financial forecasts or business targets for Ingram Micro.
Appendix: Data & Market References
1Global & Thailand IT Spending: Gartner IT Spending Forecast (Feb 2026 Update); depa Thailand IT Outlook 2026; IDC Worldwide Enterprise Infrastructure Tracker (2026); and Mordor Intelligence: Thailand Data Center Market Analysis
2Sovereign Cloud & AI Infrastructure: Gartner IT Spending Forecast and Sovereign Cloud IaaS Analysis (Feb 2026); IDC Worldwide AI & Semiannual Public Cloud Services Tracker (Q1 2026)
3AI-Enabled Devices & Semiconductor: Gartner AI PC Shipment Forecast (Feb 2026 Update); WSTS Spring 2026 Global Semiconductor Sales Forecast.
4Thailand Infrastructure & AIDC: Mordor Intelligence: Thailand Infrastructure Market Forecast 2026; Smart Warehousing Industry Report 2026.
5B2B Digital Trends: Gartner, "Future of Sales 2026" / IDC, "B2B Buyer Experience Survey 2026"